Asnières-sur-Seine circa 1860

Situated in the northwest of Paris, in a tranquil neighbourhood on the banks of the Seine, Asnières beckoned to travellers in the 1860s: not just Sunday strollers and boating aficionados, but also industrials seeking a strategic location. It was in the context of this economic and demographic growth that Louis Vuitton decided to open his workshops in 1860.

The name Asnières appears in archives as early as the 13th century, but human settlement in the area dates back to antiquity. The first country houses were built here under Louis XV.
Asnières officially became Asnières-sur-Seine on 1 December 1918.

  • Crowned with a wall of three golden towers

  • Three thistle flowers representing food for the donkeys of the town of Asinaria, the former name of Asnières, which translates into “donkey ranch” in Latin

  • The boat is a symbol of the Seine and the boating activity of Asnières

  • Two leopards crowned with gold, the symbol of the arms of the Earls of Argenson, lords of Asnières

  • Official coat of arms of the city of Asnières-sur-Seine

    Thanks to the extension of the greater metropolitan area of the capital and especially the development of the railway, the town gradually grew into a city. The construction of the Asnières bridge in 1826 greatly fostered trade with Paris (before that date, inhabitants used a small ferryboat). Travel to and from the capital was made easier in 1837 by the first railway line connecting Paris to Saint-Germain-en-Laye, of which Asnières was the first station. Transport was further fostered by the creation of the lines of the Compagnie des omnibus (1870) and of the tramway (1875).

    Paul Signac, Le Pont d’Asnières, 1888, oil on canvas, private collection © Bridgeman Images

    A town revolutionised by its transport. Map based on the drafts of Mr Bringol, architect, 1833. BNF, Paris (IFN-53035167)

    The Asnières train station, circa 1900 © Louis Vuitton Collection

    In 1864, it took ten minutes to reach Asnières from Paris, with a train departing every half-hour. Clémence-Emilie, Louis Vuitton’s wife, often took that train to travel between the Parisian store on 4 rue Neuve-des-Capucines – near Rue de la Paix – and the Asnières workshops. She knitted to make the most of the commute.

    Under the Third Republic, a number of infrastructures emerged, reflecting the town’s growth:
    the municipal oven (1879-1880), the Michelet school group (1891) and the départemental institute for the deaf and mute (1894), of which certain residents were employed at the Vuitton workshop.

    Since it is located on the left bank of the Seine, Asnières benefited from tourism. A number of travellers came to enjoy leisure boating and the banks of the Seine.

    Georges Seurat, Une baignade à Asnières, oil on canvas, 1884. London, National Gallery © Bridgeman Images

    The summer arrived: Anatole relinquished painting for pleasure: the joys of the water, and the Parisian passion for boating. Docked in Asnières, the boat that he had purchased in his wealth welcomed his group of friends and acquaintances every Thursday and Sunday. They would gather around this good kid’s boat and climb aboard, submerging it to the gunwales.
    The Goncourt brothers, Manette Salomon, 1867.

    The Vuitton family themselves enjoyed boating: Georges and Gaston-Louis loved to sail and enjoyed the open-air cabarets that blossomed in this setting.

    The location was also strategic, with the Seine being a watery thoroughfare for the transport of finished goods and raw materials. And so the Maison Louis Vuitton transported the wood necessary for the manufacture of its trunks on barges from the Oise Valley.

    The Louis Vuitton barge delivering poplar planks to Asnières, circa 1903 © Louis Vuitton Collection

    During the 19th century, urbanisation naturally led to an increase in local business. Thus, “inns, restaurants, cafés and boat-makers” began to flourish. In 1901, the town was attracting an increasing number of small businesses, and boasted 570 workshops, stores or boutiques.

    In 1860, the year when Louis Vuitton’s workshop opened, the Annuaire du commerce Bottin-Didot listed 41 local businesses. It listed plants processing cement, pharmaceutical products, paint, wood and even rice, as well as masons and locksmiths.

    To Louis Vuitton, establishing workshops in Asnières was an opportunity to “create his own network of providers for locks, leather currying, tawing and tanning, buckles, canvas and ticking, sawn timber, rivets, sheet metal, hardware, cardboard and paper, brushes and crystal.”

    Poplar planks drying at the Asnières workshops, circa 1903 © Louis Vuitton Collection

    At the turn of the last century, the metalworking industry considerably developed. By the end of the 1920s, the establishment of substantial industries such as Astra (margarine) and Chausson (coach-building and automobile construction) went on to reinforce the city’s industrial dimension.

    Vincent Van Gogh, Usines à Asnières, 1887, oil on canvas, Philadelphia, The Barnes Foundation © Bridgeman Images

    The modernisation of communication modes in the 19th century led to a rapid increase in the city’s population. Indeed, the number of inhabitants was practically multiplied by one hundred in the 19th century.

    Demographical development of Asnières-sur-Seine between 1801 and 1901. Plan of Asnières (detail) taken from Emile de Labédollière’s Histoire des environs du Nouveau Paris, Paris, Gustave Barba, 1864

    At the time, the businesses and houses were concentrated within the immediate vicinity of the train station and the banks of the Seine. The area where the Vuitton workshop was established was still undeveloped as of 1860.

    Until the Second Empire, the population was mainly working-class, principally made up of “launderers, dairy farmers and field labourers.” With the upheaval of the town at the end of the century, a number of villas were built to accommodate “a whole world of artists, literary figures and the idle rich.”

    Claude Monet, La Seine à Asnières, 1873, oil on canvas, Saint Petersburg, State Hermitage Museum © Bridgeman Images

    The city of Asnières was home to personalities from the luxury and leisure sectors and the intellectual and artistic spheres:

    The Bapst family
    Goldsmiths and jewellers to the King and later to the Empress, the Bapst family possessed a jewellery store on Rue Neuve-des Capucines that opened in 1857 (near the Louis Vuitton store), and a house in Asnières during the second half of the 19th century. A street now bears the Bapst name.

    Jules Bapst (1830-1899) by Nadar © All rights reserved

    Henri Barbusse (1873-1935)
    The writer was born in Asnières in 1873. An avenue in his native town is named after him.

    Henri Barbusse, 1933. © FineArtImages / Leemage

    Émile Bernard (1868-1941)
    During his youth, the painter resided on Avenue de la Lauzière; Vincent Van Gogh visited him there.

    Émile Bernard, Autoportrait, 1897, oil on canvas, Amsterdam, Rijksmuseum © FineArtimages / Leemage

    Sarah Bernhardt (1844-1923)
    The famous actress purchased a house in Asnières in 1879, but did not stay there often. Sarah Bernhardt owned Château des Brumes on 19, Rue de Magenta, and was a client of the Maison.

    Sarah Bernhardt, by Nadar, circa 1870 © L’Illustration

    François Bidel (1839-1909) and Alphonse Rancy (1861-1932)
    A legendary lion tamer, François Bidel lived in Asnières and was active in the local community. He partnered with Théodore Rancy, who founded an eponymous circus in 1856. Théodore’s son, Alphonse Rancy, married François Bidel’s daughter and relocated his family and his circus to 13 rue de la Comète in Asnières. A neighbour of the Vuitton family, he ordered a pony trunk from the Maison in 1922.

    Pony trunk in Monogram canvas, ordered by Cirque Rancy, 1922 © Louis Vuitton Collection.

    Ernest Daltroff (1870-1941)
    The perfumer took over the Emilia perfumery and founded Maison Caron; he resided part-time on Avenue de la Lauzière, near the train station district.

    Portrait of Ernest Daltroff, [Not dated] © All rights reserved.

    Charles Lecocq (1832-1918)
    Composer of operettas, opera bouffons and comic operas. He purchased a house on Rue de Nanterre in 1887.

    Charles Lecocq, by Pierre Petit [Not dated] © Archives-Zephyr / Leemage

    Thérésa (1837-1913)
    A star of Parisian café concerts, this singer was known as the “muse of mobocracy” and the “diva of the gutter” in reference to her humble beginnings. She is considered one of the artists responsible for launching the flourishing performing arts industry in France. She lived in Asnières on Rue Denis Papin around 1888.

    Thérésa in a theatre costume, 1889-1990 © Franck, Paris, Marguerite Durand library / Roger-Viollet